Hiring a virtual assistant in the Philippines has become a default play for founders, agencies, and operators who need reliable support without the overhead of a full local hire, but the question that keeps coming up is still the simplest one to ask and the hardest one to answer cleanly: what is the average hourly rate for virtual assistants in the Philippines?
The tricky part is not that information is unavailable, because you will find dozens of posts that throw out numbers like $3 to $15 per hour, you will also see “average hourly pay” expressed in pesos, and you will definitely run into tidy tables that look authoritative at first glance, but the numbers can differ because they are measuring different realities. A compensation dataset that tracks local wages in PHP is not the same as a marketplace where jobseekers list their desired hourly rate in USD, and neither is the same as an agency quote that includes recruiting, management, training, and a margin.
So rather than giving you a single number with false confidence, this guide does something more useful: it shows you the real averages by context, explains why the figures vary, and gives you a practical way to land on a rate that is competitive, fair, and aligned with the kind of VA you actually want.
The short answer: realistic averages you can budget with
If you want a clean budgeting range that matches what most businesses experience when hiring Filipino VAs today, these are the most defensible “average” bands:
- Entry-level and generalist VAs: about $3.00 to $4.50 per hour
- Mid-level and specialist VAs: about $4.50 to $7.50 per hour
- Senior, high-trust roles (executive assistant, finance, technical): about $7.00 to $10.00 per hour
If you are hiring through a platform where Filipino jobseekers list their own expectations, you will commonly see:
- Beginner VA: $3 to $5 per hour
- Intermediate VA: $5 to $9 per hour
- Expert VA: $8+ per hour
And if you look at PHP-based compensation “average pay” sources, you will see rates in the neighborhood of:
- ₱116.94 per hour reported as an average base hourly rate for a “Virtual Assistant” in the Philippines on PayScale (2026)
- ₱121 per hour reported as an equivalent hourly rate on SalaryExpert (ERI)
Those peso-per-hour figures can be helpful as a reality check, especially if you are benchmarking local employee compensation, but most international hiring conversations happen in USD and are shaped by remote-market dynamics, not only local wage data.
Why “average hourly rate” is confusing in the Philippines VA market
When someone asks for the average hourly rate for virtual assistants in the Philippines, they usually mean one of three things, even if they do not realize it yet.
1) Average local pay (PHP-based compensation datasets)
Sites like PayScale and SalaryExpert typically represent “pay” benchmarks drawn from compensation reporting, surveys, and aggregated datasets, producing an average in Philippine pesos per hour.
This is closer to an employee-compensation view of the world, and it may include a wide range of job setups, from office-based roles to remote roles, and from small local employers to international clients.
2) Average remote hiring market rate (USD-based offers and expectations)
Marketplaces and hiring boards, such as OnlineJobs.ph, reflect what jobseekers say they want and what employers often offer for remote work, commonly in USD.
This is often the most relevant “average” for a founder hiring a remote VA directly, because it mirrors real negotiations happening in that hiring channel.
3) Average buyer-facing price (agency or managed service)
Agency blogs frequently quote a broad range such as $3 to $15 per hour, then position their own offering inside that range. Even when the numbers are not wrong, they are not always describing what the VA personally earns, because the rate can include recruiting, account management, training, supervision, and replacement guarantees.
Once you separate those three meanings, the disagreement across sources starts to make sense, because the market is not one single pool of identical jobs.
The data points that show up most consistently (and what they imply)
To anchor this guide in real published benchmarks, here are several widely cited reference points and how to interpret them.
PayScale: ₱116.94 per hour average base rate (2026)
PayScale lists an average base hourly rate for a “Virtual Assistant” in the Philippines as ₱116.94 per hour.
If you are comparing against local wages or building a peso-based model, this gives you a credible baseline, but it should not be treated as the universal remote contractor rate, because remote clients often pay in USD, and contractor pricing reflects client expectations, schedule overlap, and specialized tool requirements.
SalaryExpert (ERI): about ₱121 per hour equivalent rate
SalaryExpert reports an equivalent hourly rate of about ₱121 for virtual assistants in the Philippines, based on its salary survey approach.
This is directionally similar to PayScale, which strengthens the idea that PHP-based “average pay” for the role sits in that neighborhood.
OnlineJobs.ph: $3 to $5 beginner, $5 to $9 intermediate, $8+ expert
OnlineJobs.ph publishes ranges that come directly from jobseeker profiles and stated salary expectations, and for “Virtual Assistant” it shows:
- Beginner: $3.00 to $5.00
- Intermediate: $5.00 to $9.00
- Expert: $8.00++
This is incredibly useful because it reflects what Filipino VAs themselves consider reasonable, and it also naturally segments the market by competence level rather than pretending one average fits every scenario.
Smart Outsourcing Solution: practical 2026 bands by role trust level
Smart Outsourcing Solution publishes a clean, modern 2026 breakdown that aligns well with what many operators see in practice:
- Entry-level/generalist: $3.00 to $4.50
- Mid-level/specialist: $4.50 to $7.50
- Senior/high-trust: $7.00 to $10.00
They also discuss an “all-in” scenario via EOR services, where fees and statutory costs change the real hourly cost to the employer.
Even if you never use an EOR, that “all-in” framing is valuable because it reminds you to separate cash rate from true cost.
What is the “average hourly rate” in one number?
If you absolutely need one single sentence to use as a headline-compatible answer, here is the most honest version:
For most common admin and support work, the average hourly rate for virtual assistants in the Philippines typically lands around $4 to $7 per hour, with entry-level roles often closer to $3 to $4.50 and specialized, high-trust roles often closer to $7 to $10.
That statement stays accurate across the main published rate bands and matches the lived hiring reality in the market.
Rates by experience level (what “entry-level” really buys you)
Experience labels get thrown around loosely in VA hiring, so it helps to define them in practical terms, not just years.
Entry-level VA (commonly $3.00 to $4.50 per hour)
An entry-level VA can be an excellent hire if you have clear processes and you can invest in training, because many are intelligent, motivated, and eager to grow, but the value only shows up when you have repeatable work and a manager mindset.
This rate band typically fits:
- inbox triage with templates
- calendar scheduling with rules
- data entry and CRM updates
- basic customer support scripts
- research tasks with clear criteria
- simple Canva edits or post scheduling if you provide SOPs
Benchmarks that align with this: Smart Outsourcing Solution’s entry-level range and OnlineJobs beginner expectations.
Mid-level VA or specialist (commonly $4.50 to $7.50 per hour)
This is where hiring gets interesting, because you are not only buying time, you are buying judgment, proactive communication, and a higher “first-time-right” rate, which reduces your own cognitive load.
This band typically fits:
- eCommerce ops support (Shopify, Amazon listing support, order workflows)
- marketing support (WordPress publishing, basic SEO tasks, email marketing setup)
- customer support with empathy and decision-making, not only scripts
- light project coordination and stakeholder follow-ups
- sales support, lead list building, outreach operations
Benchmarks that align with this: Smart Outsourcing Solution mid-level range and OnlineJobs intermediate expectations.
Senior VA, executive assistant, finance support, technical VA (commonly $7.00 to $10.00 per hour)
Senior VAs become a force multiplier because they handle sensitive access, shape workflows, and protect your time, which is why the market prices them higher even when they are “still a VA” on paper.
This band typically fits:
- executive assistant work with calendar strategy, travel planning, and stakeholder management
- finance operations support (invoicing workflows, reconciliations, reporting support)
- technical VA work (WordPress maintenance, automations, troubleshooting, integrations)
- operations management and SOP ownership
- client-facing roles with high accountability
Benchmarks that align with this: Smart Outsourcing Solution’s high-trust band and the upper range of OnlineJobs expert expectations.
Rates by niche: what you should expect to pay for common VA roles
One reason generic “average hourly rate” posts feel unhelpful is that the Philippines VA market is not one job, it is many job families that share a remote setup.
Below is a practical way to think about niche-based rates, using published benchmarks as anchors and applying common hiring reality as context.
General administrative virtual assistant
Most general admin VAs fall in the entry-level to mid-level bands, because the work is process-driven and SOP-friendly, so $3 to $6 per hour is a common real-world window, depending on autonomy, writing quality, and schedule overlap.
Customer support virtual assistant
Customer support pricing is shaped by tone, conflict handling, and product complexity; basic ticket handling might sit closer to entry-level rates, while support that requires decisions and account ownership often moves into mid-level territory.
Social media virtual assistant
Social media work ranges from scheduling and community management to content planning and analytics, so rates can vary widely; if you only need scheduling and light engagement, you can often hire in the entry to mid range, but if you need strategy, brand voice, and performance reporting, you are usually in mid-level specialist rates.
eCommerce VA (Shopify, Amazon support, product listings)
This niche often commands mid-level rates because accuracy matters, and because tool familiarity saves real money in refunds, listing errors, and missed inventory updates. OnlineJobs.ph also publishes role-specific expectations for eCommerce-related work that generally sit above pure admin.
Real estate virtual assistant
Real estate VAs frequently handle CRM work, appointment setting, listing updates, and sometimes outbound calls, which can be a mix of admin and sales support. OnlineJobs.ph lists “Real Estate Virtual Assistant” among roles with defined hourly ranges by skill tier, which reinforces that this niche is commonly priced by competence level, not a flat VA rate.
Bookkeeping or accounting support
Once money and compliance are involved, the trust requirement rises, so rates typically sit in the senior band if the VA is truly handling reconciliations and reporting support, not only data entry.
Executive assistant (EA)
Executive assistant work is not “admin but nicer,” it is time-leverage, stakeholder handling, anticipation, and confidentiality, so it should be priced like a high-trust role, which is why $7 to $10 per hour is a common competitive range for strong Filipino EAs.
Hourly vs monthly pay: why many Filipino VAs prefer monthly retainers
A lot of hiring conversations start with hourly rate because it is easy to compare, but many Filipino VAs, especially those doing long-term work, prefer a monthly retainer because it gives stability and reduces the stress that comes from fluctuating weekly hours.
To convert hourly to monthly, a simple approach is:
- Part-time monthly estimate: hourly rate × weekly hours × 4.33
- Full-time monthly estimate: hourly rate × 40 × 4.33
Some guides use 160 hours as a simple full-time month for budgeting, and some use higher numbers depending on how they model working days; Smart Outsourcing Solution notes a standard 173-hour month in an EOR context.
What matters is not the “perfect” conversion, but that you choose one method and stay consistent so your budget and expectations match.
The hidden cost side: what changes your true hourly cost
This is where many top-ranking posts stay vague, even though it is exactly what business owners need when they are forecasting.
1) Agency markup and management layers
If you hire through an agency, you may be paying for vetting, backup coverage, training, a supervisor, and replacement guarantees. Sometimes that is worth it, especially if you cannot afford hiring mistakes, but you should understand that the agency rate is not the VA wage.
2) EOR fees and statutory costs (for compliant employment setups)
If you hire a VA as an employee through an Employer of Record, you are paying more than salary because employment includes employer-side costs and service fees; Smart Outsourcing Solution explicitly models an EOR fee and discusses how “all-in hourly cost” can land higher than the headline wage even in a low-cost market.
3) Payment processing fees and exchange rate friction
OnlineJobs.ph notes that figures do not include banking or exchange rate fees and then lists common payment options like PayPal and Wise.
If you are hiring direct, those fees matter because a VA might ask for a slightly higher rate if fees regularly reduce what they receive.
4) Paid training, SOP building, and ramp time
A $4/hour VA who needs constant clarification can become more expensive than a $7/hour VA who executes cleanly, because your own time is not free, even if it is not line-itemed.
5) Tools and subscriptions
If your VA needs premium tools like Canva Pro, an email outreach platform, a helpdesk seat, or a password manager seat, it can raise your true monthly cost even though the hourly rate stays the same.
A practical rate calculator you can actually use
Here is a straightforward way to land on a fair and realistic rate without getting lost in internet averages.
Step 1: Define the work type (and its risk level)
Ask yourself whether the VA will have access to:
- money or billing systems
- private client data
- your email inbox
- customer complaints and refunds
- admin accounts and passwords
The more sensitive and consequential the access, the more you should lean toward mid-level or senior pricing.
Step 2: Choose a baseline band
Use one of these baseline anchors:
- $3.00 to $4.50 for entry-level generalist work
- $4.50 to $7.50 for specialist work
- $7.00 to $10.00 for high-trust roles
Or align with jobseeker expectations: - $3 to $5 beginner, $5 to $9 intermediate, $8+ expert
Step 3: Adjust for three “real world” modifiers
- Overlap hours: If you need heavy US business-hour overlap, rates often trend higher.
- Speed to autonomy: If you need someone who can run with minimal SOPs, expect to pay toward the upper half of the band.
- Writing quality and client-facing communication: Strong written English and professional tone are scarce skills in any market, and they are priced accordingly.
Step 4: Convert to a monthly budget so you do not underfund the role
If you want 20 hours per week and you choose $6/hour:
- monthly estimate ≈ $6 × 20 × 4.33 = about $519.60
Then add: - payment fees
- tool subscriptions
- a small buffer for ramp time in the first month
This approach keeps you from hiring at a rate that looks cheap on paper but fails in execution.
How to pay fairly without overpaying
“Fair pay” in the Philippines VA market does not mean paying the highest number you have seen online, and it also does not mean shopping for the cheapest possible rate, because the cheapest rate is usually expensive in the ways that do not show up in a spreadsheet.
A fair structure usually looks like this:
- start at a market-aligned rate for the competence tier
- define success metrics and responsibilities clearly
- add a rate review milestone after 60 to 90 days, then again at 6 to 12 months
- tie increases to measurable autonomy, reliability, and expanded scope
OnlineJobs.ph even discusses raises in terms of monthly or hourly increases over time, which matches how many long-term remote teams actually work.
What you can expect if you try to hire “too cheap”
If you post a role at $2/hour, you might still get applicants, but the practical risk is that you are selecting for people who either cannot command higher rates due to skill gaps, or who plan to churn quickly once they find a better client, which creates a constant rehiring cycle that kills operational momentum.
Smart Outsourcing Solution’s framing around “cheapest realistic compliant scenario” is a useful reminder that rock-bottom pricing often ignores real costs, whether those costs are compliance and benefits in an employment model, or quality and retention in a contractor model.
How to hire at the right rate: a simple playbook
1) Write a role post that signals seriousness
Strong VAs avoid vague job posts because they have been burned by unclear scope, chaotic management, and unpaid trial work. A clear post that includes tools, sample tasks, overlap expectations, and growth path will attract better applicants at the same rate.
2) Use a paid skills test that matches real work
Instead of long interviews, use:
- a short inbox triage simulation
- a spreadsheet cleanup task
- a “write a client update email” exercise
- a research brief with criteria and a time limit
You are not only testing skill, you are testing how they think.
3) Price the role based on outcomes, not task count
A VA who reduces your refunds, speeds up your response time, or protects your calendar from chaos is delivering value that is larger than “hours worked,” and your rate should reflect that if you want to keep them long-term.
Frequently asked questions
What is the average hourly rate for a virtual assistant in the Philippines?
Most businesses hiring Filipino VAs today commonly land in the $4 to $7 per hour range for ongoing support, with entry-level roles often closer to $3 to $4.50 and high-trust specialist roles often closer to $7 to $10.
Why do PayScale and agency blogs show different numbers?
PayScale reports a PHP-based average pay benchmark, while agency blogs often quote buyer-facing pricing that may include management and service layers, and marketplaces like OnlineJobs.ph publish jobseeker expectations, so they are measuring different things.
Is it better to pay hourly or monthly?
Hourly works well for variable workloads and part-time help, while monthly retainers are often better for long-term roles because they create stability and improve retention, especially once the VA becomes embedded in your operations.
What is a realistic entry-level hourly rate in the Philippines?
A realistic entry-level range is usually $3.00 to $4.50 per hour, which aligns with published 2026 benchmarks and jobseeker expectations for beginner roles.
What should I pay for an executive assistant in the Philippines?
For strong EAs who manage calendars, stakeholders, and sensitive access, $7.00 to $10.00 per hour is a common competitive band in 2026 benchmarks.
Final takeaway
If you remember one thing, let it be this: the “average hourly rate for virtual assistants in the Philippines” is not one fixed number because the market spans entry-level admin support, specialist operator roles, and high-trust executive support, and each tier behaves like a different job category with different risk, autonomy, and value.
A grounded, budget-friendly planning range is $4 to $7 per hour for most common VA work, while $3 to $4.50 fits entry-level generalists and $7 to $10 fits senior, specialized, and high-trust roles, especially executive assistants, finance support, and technical VAs.
If you want, tell me the exact role (admin, customer support, social media, real estate, eCommerce, EA, bookkeeping), your required overlap hours, and whether you are hiring direct or via agency, and I will map it to a tighter “ideal rate band” plus a monthly budget that includes the hidden costs that usually surprise people.